On 60 Minutes tonight, Arnold Schwarzenneger said that he believes the future is in making the big cars that people want, but also making those cars environmentally friendly.
While I’d like to toot my own horn for having promoted the same idea for quite some time, Arnold apparently took things into his own hands. To prove his point, he personally had several Hummers retrofitted to run on green technology. And according to 60 Minutes, this isn’t the first time he’s done this. A decade ago, Arnold suggested that the auto industry should make a street legal version of the then army-only Hummer. When they told him it wasn’t technologically feasible, he personally had one developed (and thus the consumer Hummer was born).
So making the Hummer street legal was a technological challenge for the US auto industry, but Arnold Schwarzenneger was able to do it out of his Hollywood mansion. Good thing we gave the auto industry $17 billion to reinvent themselves.
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