Every month i see a new headline from the Firefox team about a new feature, tool, or platform they’re building. Some of them even look cool. The problem is I dont care. And honestly most other people don’t either.

The world is becoming 100% internet based. Apps, info, data, communication, its all online. What this means is that everything else is just foundation. Apple gets it. Google gets it. Firefox doesn’t.

The next version of OSX Snow Leopard has a few new features, but that’s not what it’s really about. Snow Leopard is all about being faster, smaller, and more stable. Apple literally is rewriting large chunks of the code just to radically increase speed.

Google is so preoccupied with performance they went out and built Chrome. And wow, is it fast. Google understands that in a world of always on information, winning is all about helping people get that information faster.

And yet Firefox, the scrappy open-source David that took on and beat Goliath (well former Golliath, sorry Microsoft) based on speed and performance, is now increasingly looking like the one that’s out of touch.

In the last month Firefox has crashed on me at least once a day. No doubt there may be a specific issue with Firefox and Mac (Im using the latest Macbook pro), but it seems to be much more wide spread than that. More importantly, compared to Chrome or even Safari, the browser is slow. Yes i know Firefox has made improvements, and will make more with FF 3.5. But the fact of the matter is Safari and Chrome are almost completely focussed on speed and stability - and that focus is starting to pay serious dividends.

For now I’ve literally had no choice but to switch to Safari (which btw is actually really nice - their developer tools are even surprisingly comparable to Firebug!). I hold out hope that Firefox will one day return to greatness. Right now though the third browser war is on, and so far Firefox’s cannons are pointed in the wrong direction.